About Us
Our Mission
As Canada’s Real Estate Company, Royal LePage is proudly Canadian. Since 1913, Royal LePage has been helping Canadians buy and sell homes in communities across the country. We are very proud to be a local business with such an iconic, national real estate brand supporting us, our REALTORS® and our clients.
Our mission is to deliver innovative services and market information with superior client satisfaction all the while making a meaningful contribution to the communities in which we live and work. We are proud of the integrity and professionalism of our REALTORS®.
Our Leadership and Management Team
Our leadership and management team includes experienced professionals with decades of combined industry expertise to coach and mentor you. Our offices are staffed full-time with management and professional administrative staff ensuring there is someone available to help you at all times. Our commitment is to provide you with powerful business tools, access to leads and referrals, and training for all stages of your career that builds your skills and fills your sales pipeline. Royal LePage sales professionals are supported by a strong brand, culture of collaboration and innovation, and have access to the services and leadership they need to be successful and grow their businesses.
Training & Coaching
At Royal LePage, you have access to the industry's most comprehensive sales, marketing and technology training along with coaching. We recognize that the real estate industry is constantly changing, and we’re committed to keeping you ahead of the curve to manage a thriving business.
Technology
Royal LePage is a pioneer and leader in technology. The award-winning national website is the top real estate company website in the country driving out 200,000 leads annually. And, this year, we are excited to launch the first fully-Canadianized brokerage platform that provides you with end-to-end services from lead generation, a website, a CRM, marketing tools as well as an integrated electronic document management system. Your clients’ information will flow seamlessly from inception to close. The technology smartly leverages behavioural automation and AI making your business life easier to manage and more productive.
Marketing
As a Royal LePage sales professional, we provide you with top-notch, ready-made digital, print and social marketing materials required through various parts of the transaction to promote yourself. The company also supports you with a strong national media program to build brand awareness and stay top-of-mind.
Networking & Events
Alongside local events we host, with a network of over 18,000 strong, Royal LePage continues to be the largest national real estate company in Canada. Through national and regional events, you benefit from the opportunity to learn from industry and subject-matter experts and network with your fellow Royal LePage REALTOR® while building your referral network.
Testimonials
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Fantastic Service. Great Advice. Fantastic Results. Smooth Sale. We've dealt with Brian for many, many years.
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- Stacey & Kevin
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Brian was fantastic, very tech-savvy, which was convenient for my husband and I as we work odd hours and preferred to correspond primarily though email. He found us the Perfect house the day after I spoke to him for the first time and was willing to answer any questions we had at any time. I also appreciated that he wasn't pushy, and we really felt like he was actually looking out for our best interests, as opposed to being driven primarily by wanting to make a sale. I would recommend him to anyone buying or selling, and have already given his card to someone.
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- Jessica & Michael
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Brian McCracken is very honest, trustworthy and professional. his expertise guided us through this process in obtaining a successful result. We are repeat clients of Brian's and wouldn't hesitate to recommend him.
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- John and Gail Y
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Royal LePage was referred to us about 5 years ago when we were looking to purchase a house in Barrie. Brian was our agent then and we were very happy with him so had him help us again when we went to sell. Brian kept us updated on the activity on our house; he was very honest and we trust his advice. We very much trust Brian's knowledge of the Barrie area and his experience in the market. We feel that he gave us solid, accurate information to work with. We are very happy with his work! Thank you!
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- Cathie G
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Brian's overall Professionalism was evident from the very first email and has continued throughout. He has without a doubt made the process of finding a new home an enjoyable process. His calm demeanor and patience was most notable as our search for our new home spread into days. We would without a doubt refer Brian to everyone and anyone Buying or Selling a home.
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- Barry & Linda
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Brian McCracken made the process so easy and he was very helpful. Everything went so smoothly. Anybody that needs a really good and honest realtor please use Brian McCracken!
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- Ashley G.
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The best part of my experience was planning and interaction with Brian.Very professional, good presentation of the property and good sales strategy.
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- Robert R.
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Brian helped me purchase a home in the past. Brian was very helpful. He was amazing through the whole experience of purchasing our new home and selling our current home. Zero complaints, everything was amazing. We wouldn't hesitate to refer Brian to our friends and family.
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- Steph Z.
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Brian sold this house to us 8 years ago. He did a great job then and he did an awesome job selling it. Brian is very thorough and doesn't miss a detail. We trust him completely. His insights on areas and good versus bad aspects regarding a house, location, price, and comparables, are spot on. Brian Sold our house in one day! He guided us through every step and Brian knows what he is doing. He knows exactly what he is doing. He is a patient, kind and thoughtful person.
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- Rick & Debbie
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Brian is one of the best Real Estate Agents I have ever met. He is honest and very knowledgeable. I have had him as my Real Estate Agent for Selling my last 3 houses and buying 2 houses. The sale of my house was quick, and Brian kept in touch with me about everything that went on with the sale of my house.
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- Faye
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I was referred to Brian. We talked about a reasonable list price in the current market and sold in 5 days. He was excellent in his communication and keeping us updated. As I live out of province, Brian also acted as my eyes during the renovations. Outstanding service. I would definitely refer him to others.
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- Stephen B
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Brian was very friendly, kind, honest & most importantly listened to our needs & wants and made us think about certain things that we hadn't even thought of. He knows his business and was more than willing to share his Knowledge with us. Brian was always accessible and easy to get in touch with. We wouldn't hesitate to call on Brian again.
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- Bob & Dianne
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As clients, we have known Brian McCracken for over 20 years. He has supported us with his professional knowledge in real estate and his kind manner towards the stress of buying and selling. We have purchased 2 houses and sold 2 houses through Brian. These were "stepping stones" as he would say. In 2009 we found our dream home, thanks to him.
He is now assisting our son & daughter in law to find their perfect home!
Would we recommend Brian? Absolutely!
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- Debbie & Ian
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Brian spent a huge amount of time with us looking at properties. He took into account our lifestyle and gave us some wonderful suggestions on properties that would appeal to us. Brian was very knowledgeable on the properties that were available to us and managed to email us prior to many of them going up on MLS.
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- Tammy & Nelson
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Brian helped me with the purchase of my first home. Brian was always available for questions when we had them. He was very professional and helpful. He was patient and took us to see many homes. he provided us with great information and perspectives throughout the process. I would recommend Brian any time. He was truly amazing and made this experience wonderful.
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- Stephanie Z.
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"Once again Brian's calm, knowledgeable nature made our seemingly impossible and potentially stressful task both Successful & Enjoyable. Thank you"
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- Lynda & Lou
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Brian sold my parents a house over 25 years ago and still stays in touch. I have used Brian's professional and knowledgeable services 2 times myself. I would not hesitate recommending Brian to any of my family or friends
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- Andrew
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Brian is an easy-going, non-pushy, competent sales representative and is extremely knowledgeable in the industry. Our experience buying our first home with him far exceeded our expectations. He showed us six homes, sometimes with our young kids present which was a handful, and was always helpful and patient with us as we made our big decision to buy. I would not hesitate to use him again and I would recommend him a million times over to anyone looking for an agent. He practiced good judgement and got to know us and our needs like the back of his hand. He eased all of the stress and anxiety we had. Brian is the best!!!
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- Nicole & Kory
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Brian McCracken sold us our condo in Barrie in 2010. He is very attentive and professional. Brian's knowledge and understanding of our requirements was always his first concern. Brian McCracken does your company proud.
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- Susan V.
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We were introduced to Brian to help us find our retirement home. After our first initial meeting, instantly knew we were in good hands. He made us feel understood and supported through the whole process and answered any questions we had. As newcomers to the Barrie area, Brian spent an entire day showing us the town with its pros and cons.
Brian was knowledgeable, professional and very kind. Thank you Brian for helping us find and buy our retirement home. No hesitation to recommend Brian
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- Doug & Maria C.
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We have dealt with Brian McCracken over the years. He is an amazing Realtor. He is very thorough at making sure we understand every part of the process and is available at all times. We would happily refer Brian to family and friends.
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- Philip Z
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Brian does a tremendous job and that's the value (I received from the Brokerage). Brian's knowledge, integrity, patience and hard work (were the best part of my experience).
Brian is the best. I have dealt with him for 5 properties and he has always been the same Pro. (I) highly recommend him.
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- Andrew